Prosper is a leader in the peer-to-peer lending industry, and one of the very first in the field.  They came to us looking for a way to attract borrowers to their site, and our solution was helping them create a strong content presence through a blog, separate from the main site, called You.Prosper. The site is news and editorial-centric, and is meant to be a resource and knowledge base for all types of financial borrowing.  On the backend, The Loft also assists Prosper with advanced Google SEO analytics & audits. Click here to visit